Sign In

Black Rifle Coffee Review


FTC Disclosure:This post contains affiliate links.We’re independently supported by our readers and we may earn a commission when you buy through our links.

About Black Rifle Coffee Company

Coffee has a unique ability to bring people together, transcending borders and cultures as one of the most globally traded commodities. However, in a market saturated with numerous roasters and brands vying for attention, it takes something special to stand out.

Enter Black Rifle Coffee Company, a relative newcomer in the coffee industry that has already captured significant attention. With a substantial and devoted following boasting over 1.1 million Instagram followers and 41 million YouTube views, their presence is hard to ignore.Yet, popularity alone doesn’t guarantee quality. This review of Black Rifle Coffee Company aims to delve deeper into the brand to determine whether it lives up to its acclaim.

Overview of Black Rifle Coffee Company

Established in 2014 by Evan Hafer, Black Rifle Coffee Company embodies a commitment to coffee, culture, and social responsibility. Hafer, a veteran himself, founded the company with a mission to provide premium coffee to those who share his love for America.

A notable aspect of Black Rifle Coffee Company is its dedication to giving back. With every purchase made through their website, the company contributes to causes supporting veterans, law enforcement, and first responders. In 2021, they made headlines by donating $150,000 to the Barstool Fund for Veteran Owned Small Businesses. Additionally, Hafer pledged in 2018 to hire 10,000 veterans over a six-year period.Importing beans from Brazil and Colombia, Black Rifle Coffee Company ensures quality by roasting them five days a week in facilities located in Manchester, TN, and Salt Lake City, UT. Beyond its coffee offerings, the brand curates a lifestyle blog titled Coffee or Die. Here, writers share perspectives on military-related news, feature personal stories from veterans, and provide updates on company activities.With its blend of exceptional coffee, social consciousness, and a vibrant community, Black Rifle Coffee Company continues to make its mark in the coffee industry and beyond.

Black Rifle Coffee Pros and Cons

Before delving into the top-selling beans, k-cups, and accessories offered by Black Rifle Coffee Company, let’s explore the brand’s strengths and weaknesses.


  • Extensive variety of roasts available, catering to light, medium, and dark roast preferences.
  • Commitment to continuous roasting processes ensures freshness in every cup.
  • Emphasis on small-batch production, prioritizing quality over quantity.
  • Actively engages in charitable donations and initiatives, supporting veterans and first responders.
  • Offers multiple ways to save, including a subscription service for regular coffee deliveries.
  • Provides international shipping options, expanding accessibility beyond domestic borders.


  • Some products may not be available for international shipping, limiting accessibility for certain customers.

With these considerations in mind, let’s explore the diverse range of offerings from Black Rifle Coffee Company, tailored to meet the preferences of coffee enthusiasts seeking fresh, bold, and patriotic brews. Unsure which blend suits your taste? Take the Coffee Match Quiz for personalized recommendations based on your brewing method, flavor preferences, and desired roast intensity.

Black Rifle Coffee Review

Silencer SmoothLabeled as the “quiet professional” on the Black Rifle Coffee Company website, Silencer Smooth emerges as a favored choice among enthusiasts. This blend boasts a delicate aroma with hints of sweetness, coupled with citrus notes that dance on the palate. Ideal for a mid-afternoon pick-me-up, Silencer Smooth offers a highly satisfying and rejuvenating brew experience.

Black Rifle Coffee Company Just Black Cold Brew Packs Review

For those craving a refreshing and easy-to-make cold brew at home, the Black Rifle Coffee Company Just Black Cold Brew Packs offer a convenient solution. Here’s why they’re worth considering:

Simple Preparation

Making cold brew can be challenging, but these pre-packaged cold brew packs simplify the process. Simply drop two packs into 48 oz of cold water, let them steep for 24 hours, and then remove the packs before pouring the concentrate over ice. Adjust the strength by adding additional cold water to suit your taste.

Signature Just Black Medium Roast

The Just Black Cold Brew is crafted with Black Rifle Coffee Company’s signature medium roast coffee, known for its bold and smooth flavor profile. This ensures a consistent and enjoyable cold brew experience with every batch.Convenient Packaging: Each bag contains six 2.1 oz coffee packs, providing enough coffee for multiple servings of cold brew. The pre-measured packs eliminate the need for weighing or measuring coffee grounds, making preparation hassle-free.

Affordable Price

Priced at $17 per bag, the Just Black Cold Brew Packs offer excellent value compared to purchasing cold brew from cafes or coffee shops. Enjoy barista-quality cold brew at a fraction of the cost.

Upgrade your summer mornings with the Black Rifle Coffee Company Just Black Cold Brew Packs and enjoy a refreshing and delicious cold brew experience at home. Whether you’re a seasoned cold brew enthusiast or new to making cold brew, these convenient packs make it easy to enjoy premium coffee without the hassle of complicated preparation. Treat yourself to a satisfying cold brew that’s perfect for warm weather and enjoy the bold flavors of Black Rifle Coffee Company’s Just Black roast in every sip.

Black Rifle Coffee Company Grenade Mug Review

If you’re seeking a unique and edgy coffee mug that packs a punch, look no further than the BRCC Grenade Mug from Black Rifle Coffee Company. Here’s why this mug stands out:

Distinctive Design

The grenade-shaped design of this mug sets it apart, offering a bold and eye-catching aesthetic that appeals to those who appreciate unconventional style.

Generous Capacity

Dubbed as a “behemoth mug,” the Grenade Mug holds an impressive 24 oz of liquid, making it ideal for those who need a substantial amount of coffee to jumpstart their day.

Made in the USA

Like all Black Rifle Coffee Company products, the Grenade Mug is proudly made in the USA, ensuring quality craftsmanship and supporting American manufacturing.

Dishwasher Safe

This mug is completely dishwasher safe for easy cleaning and maintenance, adding to its convenience and practicality.

Available Colors

Choose from classic black or vibrant green to suit your personal taste and style preference.

Priced at $30, the BRCC Grenade Mug is an investment in both style and functionality. Whether you’re a coffee enthusiast looking for a conversation starter or simply enjoy a larger-than-life coffee experience, this mug delivers with its bold design and generous capacity. Add a touch of excitement to your morning routine with the Grenade Mug from Black Rifle Coffee Company.

Black Rifle Coffee Company America’s Coffee Logo Ceramic Mug Review

If you’re looking for a stylish and patriotic mug without the bold statement, the America’s Coffee Logo Ceramic Mug from Black Rifle Coffee Company is an excellent choice. Here’s why this mug may suit your style:

Made in the USA

This mug is proudly designed and manufactured entirely in the USA, ensuring high-quality craftsmanship and supporting local businesses.

“Tall Ass” Design

Standing at 4.5 inches tall and capable of holding up to 14 oz of liquid, this mug is generously sized for enjoying your favorite hot beverages.

Classic Black Color

The mug is available in a sleek black color, offering a timeless and versatile look that complements any kitchen or office decor.

Affordable Price:

Priced at $17 on the Black Rifle Coffee Company website, this ceramic mug provides excellent value for a domestically made product.

Whether you’re sipping on Black Rifle Coffee or any other beverage, the America’s Coffee Logo Ceramic Mug is a practical and stylish addition to your collection. Show your support for American craftsmanship and enjoy your drinks in patriotic style with this well-crafted mug from Black Rifle Coffee Company.

Black Rifle Coffee Club Review

The Black Rifle Coffee Club is a standout subscription service that caters to coffee enthusiasts who appreciate quality, convenience, and savings. Here’s why the Coffee Club is a must-mention in any Black Rifle Coffee Company review:

Customizable Subscription

Customers have the flexibility to tailor their subscription based on their preferences. They can choose between ground coffee, whole bean coffee, or single-serve coffee rounds, select their favorite Black Rifle Coffee roast, and decide on the quantity and frequency of deliveries.

Cost Savings and Benefits

One of the key advantages of the Coffee Club is the significant cost savings it offers. Members enjoy discount pricing on every shipment, free shipping on all club orders, and complimentary instant coffee with each delivery. Additionally, members gain access to exclusive discounts from over 50 partner brands, enhancing the overall value of the subscription.

Convenient Delivery

Once customers have customized their subscription and made their selections, they can sit back and relax as fresh coffee is delivered right to their doorstep according to their chosen schedule. This hassle-free delivery ensures a constant supply of premium coffee without the need to visit coffee shops.

Support for Home Brewing

Black Rifle Coffee Company encourages home brewing as a means of increasing savings compared to purchasing coffee from cafes. By joining the Coffee Club, members not only save money but also have the opportunity to enjoy freshly brewed coffee from the comfort of their own home.

Pricing for the Coffee Club varies depending on the selected products and quantities. However, the overall value provided by the Club, including discounts, free shipping, and partner brand perks, makes it an attractive choice for coffee lovers seeking convenience and affordability. Joining the Black Rifle Coffee Club is a smart investment for those looking to elevate their coffee experience while maximizing savings.


Black Rifle Coffee Company stands out as a premium coffee brand that appeals to coffee enthusiasts seeking quality, flavor, and a touch of patriotism. With a diverse range of roasts and products, including ground coffee, whole bean coffee, single-serve options, and innovative cold brew packs, Black Rifle Coffee offers something for every coffee lover’s palate. The company’s commitment to sourcing high-quality beans, supporting American manufacturing, and delivering exceptional customer service is evident in the consistently positive reviews and loyal customer base.

One of the standout features of Black Rifle Coffee is its Coffee Club subscription service, which provides members with cost savings, convenience, and a steady supply of fresh coffee delivered to their door. The Coffee Club exemplifies the brand’s dedication to customer satisfaction, offering customizable subscriptions, discount pricing on every shipment, free shipping, and exclusive perks with partner brands. Whether you’re brewing at home or looking to stock your office with quality coffee, Black Rifle Coffee Company delivers on its promise of excellence, making it a top choice for coffee enthusiasts looking to elevate their coffee experience while supporting American-made products. Join the Black Rifle Coffee community today and experience the bold flavors and benefits of this exceptional coffee brand firsthand.

Related Posts